The Franchise Alliance (TFA) has been created to deliver a combination of services to the franchise industry for Franchisors, Franchisees, people thinking of purchasing a franchise and specialist suppliers to the sector. Our services are predominantly designed to simplify the interaction between Franchisor and Franchisee to create more productive relationships that benefit all parties.
With a combined experience of the franchising industry spanning over 50 years the management team at the TFA are well equipped to deliver advice, training, mediation and even due diligence for either party. We utilise a variety of methods, depending on the service required, to ensure that we can provide a solution to virtually any franchising issue. This can involve developing new franchise opportunities, identifying suitable Franchisee candidates for Franchisors, dispute resolution and even management consultancy.
We also offer an accreditation to Franchisors that are looking to have their business model independently assessed for viability and are looking to promote an ethical and effective business opportunity to prospective Franchisees.
Other organisations delivering similar accreditations are expensive, exclusive and often are unwilling to move away from their pre-set rigid criteria for joining. You will be asked to complete a form, pay a fee and wait for the decision with little or no human interaction whatsoever.
The sheer size and bureaucratic nature of such organisations can create an excessive cost to the Franchisor which is then obviously passed on to the potential Franchisee. At the TFA we simply do not believe this is a fair or sustainable solution. We even go so far as to snub big glossy brochures and shiny promotional material to avoid passing these costs on to partners and affiliates as well as making a small contribution to maintaining the environment. Where possible we will utilise the web and email to interact with you.
We understand that each business model is different and will assess it thoroughly reviewing everything from business process and operations manual to the franchise agreement and earning potential. We work with Franchisors, be they established long running enterprises or start-ups new to the industry, to ensure that their business model is fair, effective and offers a suitable business blue print for franchising. This means that Franchisees joining a TFA approved Franchisor have the peace of mind that they are entering into a venture that has been validated as ethical with good earning potential.
Back in 2005 Channel 4 lost Graham Norton to the BBC., this year the BBC. lost Formula 1 & The Great British Bake Off to Channel 4!
The retention, attraction and recruitment of talent can make or break a business and this is true of franchised businesses also.
The correct answer to this is simple…Staff are the most important asset, right?
But those that see staff as a potential risk to their business aren’t imagining it. Often they are employers who have previously had or heard of bad experiences with employing staff which could be anything from minor workplace conflicts to a claim against them at an Employment Tribunal. We live in a litigious society and as such, even with the best will in the world, it is impossible to eliminate the possibility of litigation.
Here at The Franchise Alliance we like to throw the spotlight on franchisors who we think embody the true spirit of franchising. The kind of franchisor who supports, trains and values his franchisees even to the point of publishing how they like their “brew” (a Northern expression) on the website!
Meet Jamie Cullen the brains behind Mobile Car Spa which he set up in March 2011.